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the dip | Speed Reading the Best Business Book Reviews

the dip: A Little Book That Teaches You When To Quit (And When To Stick)
By: Seth Godin

Speed Reading Stats (h:mm:ss)
1st Read: Sneeze = 73 pages
2nd Read: Bless you = 73 pages
3rd Read: Sneeze = 73 pages

Did I speed read it? Hells no! The book is 73 pages long. Common on people...that would take me less than a sneeze.

5 "Must Take-Aways" (MTAs)
Winners quit all the time. Winners just quit the RIGHT stuff, not the wrong stuff.

Quitting is not the same as failing. Failing is when you don’t know when to quit, when you refuse to settle, when you compromise.

Strategic quitting is a conscious decision to quit the tactics that are not working for your long-term strategy.

The Dip is the middle ground between beginning and mastery. It is when things go from easy to hard.

In the beginning and in advance, decide the circumstances for quitting. This will change for each situation.


"The Point" (TP)
Many people resort to inspirational quotes when times are difficult. You know…quotes like “Quitters never win and winners never quit.” ~Vince Lombardi. Right? Remember in K-12 school when they told you to do your best in every class. Testing taking tip #1: answer the test questions you know, then come back and fill in the ones you aren’t sure about? You are shaking your head yes. WRONG! What?!?!  This is what this book is all about. Winners quit the right stuff at the right times instead of staying in the rut, pursuing the no-win, non-changing situation.

Strategic quitting is the ability to see when your choices/tactics are going no-where (The Cul-de-sac) or are going to fall apart (The Cliff). By quitting, you can develop a new strategy, a new look, a new approach. The kicker is not quitting when things get hard and no longer any fun (The Dip). To survive The Dip, you need to lean into the challenges, push harder, change the rules…keep whittling at it until you make it through the other side. Before you start, know when you are willing to quit. Write it down NOW! If the scenario presents itself, quit. Change your tactics and start again. Good luck Winner!

Brilliant Articulate Mind Map (BAMM)